MASHABLE: BEN & JERRY’S DONATES YOUR SPARE TWITTER CHARACTERS TO A GOOD CAUSE

May 6, 2011

Ice cream manufacturer Ben & Jerry’s is asking users to donate their spare Twitter characters in honor of World Fair Trade Day on May 14.

Earlier this week, Ben & Jerry’s launched a Twitter application that squeezes a message and link about World Fair Trade Day in the leftover characters of one’s tweets — i.e., if your tweet is 30 characters, the remaining 110 will contain a message about World Fair Trade Day and a link to more information, like so:

For users, it’s a simple way to spread awareness about a worthy cause, and a clever marketing tactic on Ben & Jerry’s end.

-Mashable, May 6, 2011