How social is your social life outside of social media? A new Facebook app from Ultimat Vodka attempts to answer that question by measuring the frequency of your checkins and using facial-recognition technology that analyzes photos on your Page to see how happy your friends are to hang out with you.
The Social Life Audit app, released this week, rates your social status (measured by how many photos you appear in per week on Facebook). your crew size (the average number of people who appear in photos with you) and your activity level (how many places you check in to per week), among other factors, to make its determination.
There are 12 variables in all, which are illustrated below. Some of the measurements are pretty dubious. For instance your “hookup potential” is determined by the percentage of people tagged in your photos who are single. If you get a failing grade, as I did, then Ultimat will offer you some tips to improve your score.
The app, created by Stink Digital, may not ultimately become a Klout for your social life, but it is a clever piece of advertising for Ultimat with a lot of viral potential. Other marketers have attempted to cull Facebook data to cater to users’ narcissistic tendencies, most notably Intel’s Museum of Me, but Ultimat and its ad agency, Amalgamated, appear to sowing new ground with Social Life Audit. At the very least, it’s a good excuse to hit the bars.