Love that Facebook status update from last Monday or summer and want to use it again?
Honest Tea wants you to recycle your Facebook status — supposedly, to raise awareness of recycling everyday products.
Organic tea and drink company Honest Tea has launched The Great Recycle — a call-to-action to recycle bottles. The campaign’s goal is to turn recycling into a new fad on social networks and in the real world.
Online, Honest Tea is hoping to encourage Facebook’s 901 million users to recycle by reusing their status updates. The company is working to inspire the masses to recycle the same amount of bottles it produces each year by 2020.
The Facebook campaign has its own official website. Users can scroll through statuses until they find a great one. The old status will posts to Facebook with an alert that says: “I’m recycling this old Facebook status message as a sign of my commitment to recycle more this year.”
Facebook users are rewarded with Recyclebank points that can be redeemed for rewards. The Facebook Recycler app currently has 87,000 Likes.
Honest Tea is starting off small before their 2020 goal date. The company is kicking off the campaign officially in NYC on April 30. The goal of the event is to recycle the same number of bottles as sold in NYC each day. The company is collecting the bottles in a 30-foot-tall bin that will be situated in Times Square.