Silver + Partners

Ad Age: Agencies to Watch in 2013

Admin — Mon, 28 Jan 2013 19:51:27 +0000

Ad Age’s Agencies to Watch in 2013: From midsize media players to a Hollywood talent shop, here are the agencies we’re going to be paying close attention to for the remainder of the year. This list of shops contains firms that have some promising momentum in early 2013, and if they play their cards right, [...]

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creativity: That’s a cold slap in the face

Admin — Mon, 10 Dec 2012 15:43:56 +0000

This Ben & Jerry’s iAd out of Silver & Partners tries to give you a taste of what the ice creamery’s Greek froyo is all about, but what it ultimately lacks in real flavor it makes up for in some totally ridiculous fun. -Creativity, December 10, 2012

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Subway emergency exits and the people who use them

kelsey — Thu, 29 Nov 2012 21:06:20 +0000

I’ll take a page out of Casey Rand’s book and write an entry about people who deserve to get punched in the face. Ahem. Hey, person who uses the subway emergency exit in non-emergency situations: you deserve a throat punch. I can see the value of pushing through the emergency exit during rush hour. But [...]

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Adweek: Ben & Jerry’s Scoops Up Euphoria on Instagram Followers show off their ice-cream faces

Admin — Tue, 20 Nov 2012 16:57:03 +0000

iScreen, uScreen. Ben & Jerry’s is rallying its 127,000 Instagram followers and inviting them to upload images representing “euphoria”—because that’s the feeling you get from Ben & Jerry’s ice cream—by using the #captureeuphoria tag. There’s a “Capture Euphoria” gallery immortalizing shots of kids with messy ice-cream faces, wedding snaps and pet photos. (There are more [...]

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Fast Company: HOW BEN & JERRY’S IS USING INSTAGRAM TO FEED A BOND WITH ICE CREAM LOVERS

Admin — Mon, 19 Nov 2012 15:42:15 +0000

Fan photos solicited through a “Capture Euphoria”-themed campaign will be featured in ads for local markets all around the globe. Ben & Jerry’s is tapping into its Instagram community to cast the stars of its latest ad campaign. The campaign, from agency Silver + Partners, invites fans to post Instagram photos tagged #captureeuphoria that depict [...]

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Celebrity Encounter on 30th Street

kelsey — Thu, 15 Nov 2012 21:35:03 +0000

I’m from a small town in North Carolina. We don’t get many celebrity visitors. When I moved to New York, I figured I’d eventually have a celebrity encounter. And I did. It only took, like, three weeks, and it was basically the biggest celebrity in the world. Justin Drew Bieber. Apparently, Biebs likes to stay [...]

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creativity: Capture ice cream love on Instagram

Admin — Thu, 15 Nov 2012 16:38:00 +0000

Ben & Jerry’s is engaging with its Instagram followers in a global campaign that encourages them to share photos of the euphoric feeling that comes with eating its ice cream. As a result, consumers will have a chance for their creations to appear in the brand’s ads. Ben & Jerry’s has over 120,000 Instagram followers, [...]

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Mashable: Ben & Jerry’s to Run Fans’ Instagram Photos in Local Ads

Admin — Thu, 15 Nov 2012 12:14:00 +0000

Ben & Jerry’s is jumping on Instagram-mania with a promotion that challenges fans to take photos that capture “euphoria.” The winning photos will be featured in B&J ads in that person’s neighborhood. To enter, fans have to tag #captureeuphoria to their Instagram photos. The subject of the photos is vaguely defined and has to somehow hew [...]

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Another OkCupid Post

kelsey — Thu, 08 Nov 2012 22:43:37 +0000

Mark McGwire hit a ton of home runs during his baseball career. 583, to be exact. Sammy Sosa hit 609. Those guys aren’t going to the Hall of Fame. They have the numbers, but they’ll never get voted in because they took a shortcut. They took steroids. Some of my buddies downloaded the OkCupid dating [...]

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NYC – The Eternal Staircase

kelsey — Sat, 20 Oct 2012 12:36:30 +0000

I decided to photo document just how many stairs I climbed in one week living in New York City. Only 7 days, and only up. - RVW

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