To showcase the ingredients in Ben & Jerry’s, we used the packaging itself as a stage to tell pint-sized stories. This campaign, now in its third year, dramatizes the sourcing of the ingredients through whimsical dioramas.
To showcase the ingredients in Ben & Jerry’s, we used the packaging itself as a stage to tell pint-sized stories. This campaign, now in its third year, dramatizes the sourcing of the ingredients through whimsical dioramas.
