Ben & Jerry's

DIORAMA

To showcase the ingredients in Ben & Jerry’s, we used the packaging itself as a stage to tell pint-sized stories. This campaign, now in its third year, dramatizes the sourcing of the ingredients through whimsical dioramas.

Ben & Jerry’s – Blueberry Vanilla Graham Ben & Jerry’s – Raspberry Fudge Chunk Ben & Jerry’s – Banana Peanut Butter